How Omnichannel Customer Experience Gives Retailers an Edge
For shoppers, the path to purchase is no longer as simple as clicks to bricks or bricks to clicks. “Clicks to bricks and back” may be a more accurate description. As the 2017 Retail Dive Consumer Survey showed, shoppers are embracing an omnichannel customer experience. Retail Dive also found that more than 65 percent of consumers research products online before heading to a store, while over 55 percent say they visit stores before buying.
Because every buyer’s path is different – and can change from day to day and place to place – retailers must integrate digital and deliver a seamless omnichannel customer experience to compete more effectively against the eCommerce giants. Although merchants might hesitate to deploy a communications solution capable of handling such complex interactions, today’s omnichannel contact center solutions have leveled the playing field.
Here are just a few of the ways retailers can leverage technology to enhance the omnichannel customer experience.
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