Ten Customer Experience Facts to Remember
The customer experience (CX) is changing, and the use of digital services is rising astronomically. As a result of this changing experience, businesses must position themselves to offer customers an outstanding CX or risk losing their businesses. To offer your customers the best experience, keep these points in mind:
Increasingly, a customer’s interaction with a business occurs via digital media. Text, web chat, and social media are the growing interaction channels. Social media usage is on the rise. Even people over 65 years old report that 10 percent of their communications is via social channels. Dimension Data’s 2017 “Global Customer Experience Benchmarking” study reports that the use of mobile applications for CX has grown to become a top three choice for everyone under the age of 55. Even with digital channel use exploding, phone-based support remains crucial. Dimension Data reports for people over 35 years old, the phone remains the most preferred communications channel for ..