How Your Customer Experience Can Earn Your Company Loyalty
Ten years ago, people would simply pick up the phone and call your business when they needed help. That’s no longer the case. Today, by the time your customers make that phone call, they’ve most likely already tried three other channels to find the answer they’re looking for. The customer’s journey to your business has changed. And so have their expectations.
Your customers’ ideas about what constitutes a good customer experience (CX) have evolved in the same way their lives have evolved. They live and do business in a digital world.
People don’t pick up the phone and call each other the way they used to. More often, they interact through social media, text messages, chat and email.
People switch devices within a single conversation, with seamless handover from their computer to their mobile phone to their tablet. And they expect all of these communications conveniences to be available when they do business with you.
If your customers start a chat session, they expect the employee ..