Why Businesses Need to Integrate with Cloud Communications Technology

We’re hearing about big data for a reason: Many organizations believe it will be transformative for their business. In a survey last year, IDG found that 78 percent of IT decision-makers “agree or strongly agree that the collection and analysis of big data has the potential to fundamentally change the way their company does business in the next one to three years.”

The stakes are high. The ability—or inability—to provide digital insights easily to all employees could mean the difference between tremendous growth or stagnation. That’s why digital integration is quickly becoming a top priority for many businesses.

This means IT leaders have to make integration work. For many, cloud communications could be the best way to easily deploy a solution that simplifies access to data while making administration easy. So, let’s take a closer look at why businesses should integrate and how cloud communications can help get them there.

The mobile workforce

If researcher IDC’s estimates hold true, by 2020 the mobile workforce will rise to more than 105 million people in the United States alone. Already, businesses are acutely aware that remote and traveling employees are straining their systems. For example, workers need to view business information and input it as well. With seamless access to internal applications, they can send updated data back to their colleagues who can use it immediately. With cloud communications technology, IT teams can meet these demands with just a few clicks.

Competitive advantage

A fully integrated cloud communications solution provides a complete view of your business, allowing managers and executives to track the entire sales and marketing cycle, as well as gather and analyze data from both employees and customers. The technology enables your organization to take a more proactive approach to customer service and anticipate questions and challenges. When your front line has instant access to the right information, you can deliver a memorable customer experience—the kind that keeps the competition at bay.

Learn how Michael Johnson Performance used cloud technology to improve communications. >

Increase agility

Fully integrating your tools, technology and processes also transforms your business into a nimble entity. For example, imagine how fast sales and product teams could react to changes in customer preferences if your CRM is integrated into your cloud communications solution. Communications Platform as a Service (CPaaS) allows businesses that rely on their own custom applications to deliver unique customer experiences by extending and customizing functionality.

Give them data

All that data businesses are collecting and storing holds little value if employees can’t get to it. The cloud not only increases your organization’s data capacity, it also enables the free flow of information to everyone in your workforce.

As organizations look for ways to transform their businesses with data insights, they need to incorporate all of these elements into their digital integration strategies. Leveraging cloud communications for business integration will help them remain competitive, stay responsive to changing customer demands, meet the needs of today’s mobile workforce, and give employees access to tools and data they require to excel at their jobs.

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