It’s a slow weekday morning at the local auto dealership, so the junior salesperson steps out to pick up lunch for the office. He’s barely down the road, when a big family with several rambunctious kids steps into the showroom. The senior salesperson is quick to usher them to the back lot, where there are several big SUVs. Of course, this is the precise moment when the phone rings. Back in the service bay, one of the mechanics has a car on the lift and can’t maneuver fast enough to pick up the call. The service manager is on another line, checking on delivery of a specific part. No problem, he thinks. The caller will leave a voicemail. Instead, the impatient prospect hangs up the minute he hears the recorded greeting. For growing businesses like car dealers and service companies, an unanswered phone is a missed opportunity for sales revenue. According to research by British firm, BT Business, the estimated cost of a single missed call is £1,200. But decision makers say the cost of b..
As technology raises consumer expectations for smarter, faster and more productive communications, more executives are making customer experience a top priority. Much of the burden falls to the contact center and IT teams, who must put in place the most effective tools, processes and standards. That’s not an easy job, especially when their mandate includes delivering a personalized experience to millions of individual customers. That’s a difficult task, but not an impossible one—thanks to machines. When businesses give machines a voice, they can scale an intimate experience and deliver a higher level of service quality. By handling routine issues, machines free up contact center agents to focus on complex problems and higher-value customers. This means customers save time too. Curious about how to get started with IoT in your business? Check out the white paper. > Business leaders already recognize the possibilities here. In a survey by Opinium Research, 85 percent of IT decision-m..
Just as in every other corner of the world, the pace of life on university campuses is speeding up. Students, faculty and administrators are always on the move, rotating among classrooms, campuses and even off-campus events and internships. Today’s tech-savvy students use several devices to speed their work and be more productive. In a recent survey, the EDUCAUSE Center for Analysis and Research found that almost a third of students own a laptop, smartphone and a tablet. What’s more, they expect instructors to leverage more technology in the classroom. Video conferencing and messaging are in constant use. These collaboration tools streamline communications and keep students and faculty in the know. Unified communications enables universities to blend collaboration tools into the campus network. By doing so, they provide students and faculty with numerous ways to communicate across devices and networks. Creating an environment that makes collaboration easy is the key to a productive c..
In an increasingly digital world, phone calls are still very important. Who’d have thought? Despite the myriad ways consumers can connect with local companies today, those who are ready to buy increasingly want to have questions answered by telephone. For growing businesses without the staff to work the phones continuously, this presents a real challenge. In 2016, mobile calls represented 60 percent of inbound calls to businesses – or about 85 billion global mobile calls annually, according to the researcher BIA/Kelsey. By 2020, the firm expects that volume to grow to 169 billion, mostly through click-to-call. Most mobile calls originate from searches, although consumers also launch calls from banner ads, social media, apps and email. Growing businesses can’t ignore this trend. According to Dialogtech, 62 percent of searchers believe it’s extremely or very important to be able to call a business during a critical stage in the buying cycle: when they’re ready to purchase. Looking t..
Is it time for government employees to start thinking of constituents as customers? Should they begin to consider actions in terms of what the private sector refers to as customer experience? And what will this look like for government services? “Technology has progressed so much that residents have higher expectations of access to information, the type of information, the frequency of communication, customer service,” says community consultant Kim Newcomer of Slate Communications. “And frankly, local government has struggled to respond.” The Challenges Because governments operate on a different model than commercial entities, they face some unique challenges when it comes to improving the customer experience: Lack of overall strategy. Many public service leaders cite a lack of vision when attempting to create a modern digital experience for their constituents. It can be difficult to make the business case in an environment where every dollar spent is scrutinized and when new electe..
Nothing electrifies fans as much as a winning team, so it’s no surprise that sports organizations profit from that seasonal excitement. But when it comes to fan engagement, sports teams and venues know they need to play a long game. As technology advances, fans’ expectations rise. So to continue selling season passes and filling stadiums, sports organizations must improve the fan experience all year long – not just at a single event. During a recent panel at the MIT Sloan Sports Analytics Conference in Boston, participants described the ideal venue playbook for enhancing the fan experience: “a comprehensive strategy, a deep understanding of [fans’] backgrounds and interests, and a robust technology infrastructure to support engagement efforts.” Communications technology is the linchpin of customer experience because it connects with fans at every point of their relationship with the team. To deliver a stronger, holistic experience, teams and venues need to tap into every fan touchpo..