If there's one constant in sports, it's that all the major players – both those on the field and those in the back office – are constantly on the road. There's no shortage of reasons to travel, whether it's away games, spring training or international scouting events. Although they're integral to beating the competition, this very mobility challenges a team's ability to communicate seamlessly and effectively.
Just how complicated can it get? Consider this as just one example: It's not unusual for a typical day to include travel delays. When flights are delayed or buses run late, the team's travel coordinator must notify dozens of players and coaches quickly while coordinating with the airlines or bus lines at the same time. Meanwhile, they're also performing the routine tasks that keep team travel running smoothly, like updating hotels with changes and special requests.
Here’s another example: In the back office, executives must collaborate with scouts on the road, negotiate player trades and, eventually, coordinate player transfers. This work has its own set of collaboration obstacles.
These scenarios illustrate why the beating heart of a team’s success is its communications solution. Sports organizations require technology that facilitate seamless interaction across multiple devices, geographies and networks, while also providing tools that streamline collaboration.
The San Diego Padres communicate seamlessly at home and on the road. Click here to learn how. >
Unified communications is a grand slam
One way to keep communications as in sync as the Philadelphia Eagle’s offense during Super Bowl LII: Deploy a unified communications solution that excels at delivering mobility in communications for sports teams. Here are a few examples of how the technology streamlines operations.
Everything's in the cloud. Cloud-based solutions break down geographic barriers. Players, coaches and coordinators can stay in touch with just a click, no matter where they are and without sacrificing quality. Plus, a cloud system is simple to install and manage, with quick setup and no software maintenance required.
Collaboration tools. Negotiations are complex, so it helps to have tools that simplify the process. With video conferencing, web chat and document sharing, recruiters, managers and agents can work out trade details as seamlessly as if they were in the same room.
Knowledge sharing. Players can tap into documents and live video for immediate feedback while coaches can check out potential recruits from across the world and exchange information on strategy instantly with SMS and web chat.
Location-based presence. It’s easy to lose track of sports staff in a stadium that holds 100,000 people, and there are only so many times a day you can travel the length of a football field to find a co-worker. Presence information – packaged with calendar access, messaging and video – allows each staffer to know immediately where colleagues are and if they're available.
Fan safety. Mobility is just as important at home as on the road. “By harnessing technology to ensure a safe fan experience, sports franchises can potentially minimize the risk of violent incidents being perpetrated in their stadiums and avoid the subsequent revenue loss associated with such events,” said global consulting firm Deloitte in its examination of 2018's top sports industry trends. Location-based presence and onsite notification play major roles in de-escalating incidents in the stands and getting help quickly to sick or injured fans.
Easily connect on the road. Unified communications also provides sports professionals with easy access to the same information they’d have in their office, from the team directory to schedules and planning documents. With features like handoff, users can move conversations seamlessly from laptop to smartphone — a critical feature for those who are always on the move.
Raise your game with mobility
Fielding a winning sports team demands high levels of collaboration and coordination, both on and off the field. That means your communications solution should match your level of intensity. When it comes to fielding a unified communications solution strong on mobility, look for a vendor that brings its A-game. Video, chat and other collaboration tools that work seamlessly across geographic lines and devices will give you the resources you need to react quickly and make your team stronger and more agile.